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I was invited onto the team as one of the first team members. As a creative director, my goal is to set the right vision for the new social media platform, and to guide the design team in creative direction. I delivered a list of requirements for user experience, key screens and components, and style guide and brand guideline to steer the platform's experience aesthetics. I also attended design reviews with a team of designers and engineers to provide guidance and feedback in the early stages of development. 

Design Highlights

Creative Director


Here are some core screens that highlights the youthful energy of the platform.

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